Woof History
Hi pet parents!
I live in New York City with my three dogs—Marty, Hank, and Odin, my beloved Three Musketeers. Like any pet parent, I’ve always wondered: What would happen to my dogs if something happened to me?
With my family and friends far away, who would know they’re home alone? How long would they be trapped—helpless, scared, and waiting? The thought of them going unnoticed for days—or worse—is my biggest fear.
That’s why I created Woof—a smart, life-saving app designed to protect your pet and ensure their well-being if you ever face an unexpected emergency, whether at home or away.
Shark Tank
Woof was featured on ABC’s Shark Tank on Friday, March 10th. Watch Arsy pitch to the Sharks below.
My Pet Family
Marty, Hank, and Odin aren’t just pets—they’re family. Marty, the black pug and the wise big brother, always smells like chocolate and keeps the crew in check. Hank, the fawn pug and middle child, is a ball of energy, overflowing with personality that lights up every room. And then there’s Odin, the White Wolf—the youngest, yet the fiercest protector of the pack.
They are inseparable, the ultimate trio, my best friends. The thought of life without them? Impossible. The idea of them being stranded, alone for 24 hours or more if something happened to me? Unthinkable. My worst nightmare.
The Founders
Arsy
Arsy is the founder of Woof and lives in the Upper East Side of New York City with his 3 dogs: Marty, Hank, and Odin. Arsy knew he wanted to create Woof to bring peace of mind to pet parents like himself.
Raphael
Raphael is the lead programmer for Woof. He currently resides with his wife and daughter in Munich, Germany.
Preventable Tragedies
