Pet safety, built around you
Woof checks on you. If you can’t answer, it reaches the people you trust, in the order you chose, and gives them what they need to step in for your pet.
Free core protection. No ads. Nothing about you is sold.
As seen on ABC’s Shark Tank
How Woof works
Nobody hears a thing unless you can’t answer.
You miss a check-in you set up. Or, with Super Woof, Automatic Protection sees you left home and haven’t come back.
A notification, then a text. To you, and nobody else yet. One tap says you’re fine and it’s over.
Only if you still can’t answer. The people you chose, one at a time, in your order. They don’t need the app.
Whoever says yes sees the care details you prepared: feeding, medication, your vet, and how to get in if you allow it.
Almost every day, nothing happens. You tap once, nobody is contacted, and your day carries on. This is what using Woof is actually like.
With Super Woof, Full Support adds one optional last step. If nobody in your Safety Network could resolve it, a person at Woof reviews the case and decides what’s appropriate next. Nothing about it is automatic.
More than an app
A notification alone doesn’t feed a dog. Woof doesn’t stop at telling you something may be wrong: it runs the plan you already chose, reaching you first, then the people you trust, and hands them what they need to actually help.
With Super Woof Full Support, a real person can review a situation nobody in your Safety Network could resolve, and decide whether more is appropriate. That can include contacting an appropriate authority or requesting a wellness check if it’s warranted. It is a person’s deliberate decision, every time.
Woof’s software never calls 911, never dispatches emergency services and never requests a welfare check on its own.
You
A notification, then a text. One tap ends it.
Safety Contact 1
The person you’d want first. A text and a link.
Safety Contact 2
If the first can’t right now, Woof moves on.
Safety Contact 3
Up to three with Woof. Up to six with Super Woof.
Full Support Optional · Super Woof
A person at Woof reviews the unresolved case and decides what’s appropriate.
Free, forever
Not a trial. Not a starter tier. The Dead Man’s Switch, your Safety Network and the complete Woof Pet Record are the actual product, and nothing about them expires.
Super Woof · the premium version of Woof
Everything in Woof, for your whole pack — plus automatic protection, smarter pet tools, and extra support when you need it.
Free Woof protects one pet. Super Woof lets you protect and manage up to 10: a Woof Pet Record for each of them, Lost Pet Mode for each of them, and every pet in one Woof account.
Leaving home starts an Away Timer; an unusually long stretch at home starts a Home Timer. Woof notices for you, using one boundary around your home and no location trail.
Optional human follow-up. If your Safety Network can’t resolve it, a person at Woof reviews the case and decides the appropriate next step.
Give a sitter exactly what they need and nothing they don’t: the pets, the days, the instructions, and a checklist they tick.
Also: Woof AI, Incident History, up to six Safety Contacts, and every cape for your guardian.
$2.99 a month · $29.99 a year · no trial, cancel any time
Leaving home starts the timer. Coming home ends it by itself.
Protection is where Woof starts. It’s not where it ends.
The protection underneath it all, the record that makes a helper useful, and the ways other people get to care for your pet too.
ProtectThe foundation
The Dead Man’s Switch, Automatic Protection, your Safety Network, Full Support if you want it, and an Incident History of what Woof did and when. This is why Woof exists, and the core of it is free.
Everything else Woof does is built on this: if you can’t get home, the people you trust find out your pet is waiting.
Know
The Woof Pet Record keeps the health and care information and the documents in one place, and Woof AI reads it to tell you what’s worth noticing.
Connect
Lost Pet Mode if your pet goes missing, a Caregiver Pass for the sitter, sharing with a vet, and the Safety Contacts who would step in.
Know · the Woof Pet Record
You know your pet’s routine without thinking. The person in your kitchen tomorrow doesn’t. The Woof Pet Record is how they find out, and it’s free.
Woof AI reads what you already know about your pet and makes it easier to use: a rabies certificate about to lapse, an allergy a sitter should hear about. It doesn’t diagnose, prescribe or replace your vet. Meet Woof AI
Connect · Lost Pet Mode
If your pet goes missing, Woof gives you a secure recovery page you can share anywhere, and a way for anyone who finds them to reach you.
Your pet’s photo, name and what a finder should know, on a link and a QR code you can post anywhere.
They send a sighting with a note and a photo, or contact you, without your phone number being posted.
The page shows what you chose to share about your pet, not your address or your other information.
When they’re home, one tap tells everyone who saw the page, and the sightings stop.
Woof does not track your pet: no GPS, no collar and no location of the animal. It makes the people who see them able to help.
Connect · Caregiver Pass
Pick the pets, the days and the details. Your sitter opens one private link in a browser, sees the instructions, and ticks tasks off as they go.
Which pets, for how long, and which parts of the Pet Record. Home access notes are never included.
Feeding, walks and medication as a checklist, current the moment they open it.
A medication can be marked given. Woof records what the caregiver marked and says so; it never claims to have checked.
The sitter needs nothing but the link. You can revoke it, and it expires on its own.
Trust
No automatic emergency dispatch. Software never decides to call 911 or request a welfare check. Not from a timer, a missed check-in or a fall. Woof checks on you, then tells the people you trust, and it never promises anyone will come.
Your location isn’t the product. With Super Woof, Woof records that you crossed your own boundary, never where you went. There’s no trail of your movements to keep, sell or lose.
Nothing follows you around. No advertising identifier, no third-party analytics, no data brokers, nothing sold. Woof never asks for Apple’s app-tracking permission, because there is no cross-app tracking in it to consent to.
Your SMS consent stays with Woof. Your phone number and your agreement to receive texts are never shared with third parties or affiliates for marketing.
Independent advice
The ASPCA advises pet owners to choose in advance who would care for their animals, keep emergency contacts where somebody can find them, and write down medications and veterinary details. “A neighbor or friend could step in to check on your pets if you are hospitalized.”
Why Woof exists
“I built Woof because I couldn’t stop thinking about one question: if something happened to me on an ordinary day, how long would my dogs be home alone before anyone knew? Woof is the answer I wanted to exist.”
Arsalan Khodabandelou, founder. His dogs are Marty, Hank and Odin.
Woof or Super Woof
Free Woof already protects one pet, completely. Super Woof protects your whole pack, makes the noticing automatic, the tools smarter, and puts a person behind the ladder if you want one.
Free, forever
$0
The actual product, with nothing that expires.
No credit card. No trial. Nothing expires.
Optional · the premium version of Woof
$2.99 a month · $29.99 a year
Everything in Woof, plus automatic protection, smarter pet tools, and extra support when you need it.
The core protection ladder — reaching you, then your Safety Network — is included with Woof, and it is free. Super Woof adds room for your whole pack, automatic Home and Away protection, smarter pet tools, more Safety Contacts, and optional human follow-up when the normal ladder has come up empty.
Questions people ask first
Free to download, free to protect. If a day ever goes wrong, the people you trust will know, and your pet won’t be relying on somebody happening to notice.
Free core protection, with no trial and no expiry. iPhone.
