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Woof+

You remember. Or Woof remembers for you.

A check-in only works if you're able to answer it. Woof+ is for the times you aren't — when something happens between leaving the house and getting back to it.

Woof — free, always

You set the schedule, and you check in.

A timer you answer with one tap. Your Safety Network, contacted in the order you chose. The complete Pet Passport, and sharing it with a sitter or a vet. This is a whole product, not a trial.

Woof+

Woof can tell on its own that something may be wrong.

Leaving home without coming back. A long stretch indoors. A hard fall your Apple Watch picked up. Three more ways for Woof to notice — none of which need you to have remembered anything.

The part worth understanding

Woof+ changes how Woof notices. Not what happens next.

How Woof notices

This is the part Woof+ adds to.

  • A check-in you answer — free, and on your own schedule
  • Away Protection — you left and haven’t come back
  • Home Protection — you’ve been in far longer than usual
  • Fall Protection — your Apple Watch detected a hard fall

What happens then

This is the same on every plan.

  • Woof asks you first, and tells you before it asks anyone else
  • You answer, and it ends there
  • If you can’t, your Safety Network is contacted one at a time, in your order
  • Whoever helps is shown how to look after your pets

Free Woof already has the whole right-hand column. Woof+ gives Woof more chances to realise it should start.

Automatic Protection

Two halves, and you can run either one.

Woof learns one thing about you — where home is — and uses it for exactly one purpose: knowing whether you’re there.

  • Away ProtectionYou leave, and a timer starts with a real deadline held on Woof’s servers — not a countdown living on the phone you might have dropped. Come back and it ends by itself.
  • Home ProtectionFor the opposite worry. If you’ve been home unusually long, Woof asks whether you’re all right — it asks, it doesn’t assume, because a long day indoors is usually just a long day indoors.
Woof’s Automatic Protection screen, with separate switches for Away Protection and Home Protection.

A third way to notice · Requires an Apple Watch

Fall Protection

If your Apple Watch detects a hard fall, Woof can check on you straight away instead of waiting for your next check-in. Apple’s watch does the detecting — Woof does the following up.

It doesn’t monitor your health, and it can’t promise to catch every fall. What it changes is the waiting: without it, somebody who fell in the morning isn’t asked about until their next check-in comes due.

And the rest of what Woof+ includes

More room, and more character

Six Safety Contacts instead of three, a longer history, and every cape and scene for the Woof mascot.

Pricing

$2.99 a month, or $29.99 a year

Woof is free to download, and Woof+ is an optional upgrade you make inside the app. Subscriptions are handled by Apple and cancellable in your Apple account at any time.

One thing Woof+ is not. It does not add a monitoring center, a guaranteed response time, or anyone calling 911 on your behalf. No tier of Woof does that. Woof+ gives Woof more ways to notice — what happens afterwards is the same plan free Woof already runs.

Start with free Woof.

Download it, set up your check-in and your Safety Network, and see whether you want Woof+ once Woof is part of your week. You can upgrade inside the app whenever.

Free to download. Free core protection, with no trial and no expiry. iPhone, iOS 15.6 or later.

Or see exactly how protection works →