Woof Terms of Use

Version: 2026-10-12
Last updated: 12 October 2026
Operator: Woof Help LLC
Contact: info@woofhelp.com

These are the terms you agree to by using Woof. We have kept them short and readable, because terms nobody can read protect nobody.

1. The most important thing

Woof is not an emergency service.

Woof does not call 911, and no part of it ever will automatically.
Woof does not dispatch police, paramedics or a welfare check.
Woof is not a guaranteed rescue service, and cannot promise anybody will come.

What Woof does is try to reach you, and then try to reach the people you chose. Whether they answer, and what they do, is up to them.

If someone is in danger, call emergency services.

Super Woof members may turn on Full Support. It is off unless you turn it on: subscribing to Super Woof does not select it, and every account — free or Super Woof — runs Limited Support until somebody chooses otherwise. Limited Support is everything described above, and it is the whole of what Woof's software does.

With Full Support, Woof follows up on an incident your check-in and Safety Network have not resolved. Depending on the incident, that follow-up may use Woof Support's automated assistant — which can phone you, and Safety Contacts who agreed to it, with an automated, artificial voice (section 3b) — together with Woof team members, your Safety Contacts and Woof's safety system. The assistant cannot decide on its own that anybody is safe: Woof's safety system decides from what a person actually says, and anything the assistant cannot settle goes to a person. An unresolved incident may be reviewed by a Woof operator. An operator is a person who looks at the case and decides what to do. Where they judge it appropriate, that person may contact the appropriate authorities to request a wellness check — that is always a human decision, and no part of Woof's software takes it. Operators are not emergency responders, Woof does not guarantee a response time, and turning Full Support on does not guarantee that anybody will come, that authorities will act, or that any outcome follows.

2. What Woof is, and what it is not

Woof is a supplemental, best-efforts technology service. It tries to notice when something may be wrong and tries to tell the people you chose. That is the whole of what it does, and it is the whole of what you are agreeing to.

Woof does not guarantee your safety, your pets' safety, rescue, intervention, that anybody is contacted, that a message arrives, that an escalation runs to the end, that a Safety Contact or an authority responds, that a wellness check happens, that any veterinary or medical outcome follows, or any particular result of any kind.

Woof is not a substitute for emergency services, for professional monitoring, for medical or veterinary care, or for the arrangements you would otherwise make so that you and your animals are looked after — a neighbour with a key, a sitter, a family member who checks on you. Woof is meant to sit alongside those things. It is not meant to replace them, and you should not treat it as though it has.

3. What Woof depends on, and where it can fail

Woof runs on your phone, on networks Woof does not own, and on other companies' services. It can be unavailable, late, wrong, interrupted, or silent, and you should understand how.

Your device. A phone that is off, out of battery, in a low-power mode, broken, or set not to show notifications will not reach you. Nor will one where notification or location permission has been turned off, or where the operating system has restricted what Woof may do in the background. Apple decides much of this, and Apple may change it.

Your connection. No Wi-Fi, no mobile data, a cellular outage, or a weak signal all stop Woof reaching you, and stop your phone reaching Woof.

Getting a message to a person. Push notifications, text messages, telephone calls and email are delivered by other companies — Apple, your carrier, our telephony provider. Any of them can be delayed, deduplicated, filtered, or simply not delivered, and Woof is not told when that happens.

Woof itself. Woof's own software may contain defects. Woof's servers, and the cloud services Woof runs on, may be unavailable or degraded.

What Woof is told about where you are. Location and presence are approximate. A boundary can be crossed late, missed entirely, or reported wrongly. Woof deliberately waits rather than reacting to a single reading, and being out is never treated as something being wrong.

Apple Watch fall detection is Apple's feature, not Woof's. It detects some falls and not others, and Woof only ever hears about the ones Apple reports.

What you told Woof. Protection that is not switched on does not run. A home address that is wrong, a Safety Contact whose number has changed, a contact who never accepted, a schedule that does not match your life — each of these will change what Woof does, and Woof cannot tell that any of them is wrong.

Woof is built so that a failure is loud rather than silent, and it will tell you what it can see. It cannot see everything, and you should not rely on Woof as the only thing standing between you and harm.

3a. Text messages (SMS)

This section is Woof's SMS messaging terms.

What the messages are. Woof Help LLC sends text messages for one product, Woof: sign-in codes, check-in and safety messages during an incident, Safety Contact and Pet Guardian invitations that a Woof member asked us to send, Care Record links and sign-in codes for a Pet Guardian, a note to Safety Contacts when an alert ends, reminders a member switched on, one request asking a member who turns on Full Support whether Woof Support's automated assistant may call them, and — to Woof's own staff only — website live-chat messages from visitors to woofhelp.com. Woof does not send marketing text messages.

Consent is specific to Woof. By providing your mobile number to Woof and agreeing to receive text messages, you consent to receive the messages described above from Woof Help LLC. That consent is to Woof and only to Woof: it is not shared with, sold to, rented to, or provided to any third party or affiliate for their marketing or promotional purposes, and it does not sign you up for anything else.

Message frequency varies with how you use Woof and whether an incident is open. Message and data rates may apply.

To stop: reply STOP to any Woof text message and that number will stop receiving them; reply START to opt back in. Replying STOP stops the messages; it does not tell Woof you are safe. If an incident is open and you reply STOP, Woof stops texting that number but the incident continues, because "stop texting me" and "I'm okay" are different statements. The app, push notifications and email keep working.

For help: reply HELP to any Woof text message, or email info@woofhelp.com.

Carriers. Text messages are delivered by mobile carriers. Carriers are not liable for delayed or undelivered messages, and delivery is not guaranteed; see section 3 above for what that means for a safety product.

Privacy. How Woof handles your mobile number and your consent is in the Woof Privacy Policy at https://woofhelp.com/privacy, section 3, and summarised at https://woofhelp.com/sms.

3b. Calls from Woof Support's automated assistant

What they are. With Full Support, Woof may phone you about a protection alert that has not been resolved, using Woof Support's automated assistant — an automated, artificial voice. If you are somebody's Safety Contact, Woof may phone you the same way to ask whether you know they are okay. Woof does not use these calls for anything else, and never for marketing.

Only with your agreement. Woof places these calls only to a person who agreed to them: a member through the link Woof texts when they turn on Full Support, a Safety Contact on the page Woof shows them when they accept an invitation or during an alert. Saying no changes nothing else — texts, the Safety Network and Full Support continue, with a person at Woof following up instead.

What the call says and keeps. Each call begins by saying it is Woof Support's automated assistant, that the call may be transcribed, and Woof's telephone number. Calls are transcribed, not audio-recorded; the Privacy Policy, section 3, says what is kept and for how long. The assistant cannot decide that anybody is safe — Woof's safety system decides from what was actually said, and anything unclear goes to a person. It never calls emergency services and never sends anyone.

To stop. Use the link Woof sent you, or reply to any Woof text, and Woof stops these calls to your number. The calls are part of Full Support and are not required to use Woof.

4. Check-ins and timers

Check-ins, countdowns and timers are software features. They are not guaranteed clocks, and they are not emergency monitoring devices.

A timer may be delayed, interrupted, restarted, inaccurate, or fail. A countdown you can see on a screen, a Lock Screen or a watch is Woof's best current understanding — it is not a promise about a moment. Woof does not guarantee that anything begins at any particular time, including an escalation.

Arriving home ends an Away Timer alert. If an alert is open because an Away Timer ran out, and Woof then sees your phone arrive home, Woof ends the alert — even if you had replied that you needed help — and tells anyone it had contacted that you returned home. Arriving home is evidence about your phone, not a promise that you are safe. It never ends an alert from a check-in you missed. If you need help after you are home, ask for it directly.

5. Your account

You need a working mobile number from a country Woof supports when you sign up (today the United States, Australia, Canada, Germany and the United Kingdom). Keep access to it: it is how you sign in and how Woof reaches you. You are responsible for what happens under your account. Tell us at info@woofhelp.com if you think somebody else has access.

You must be at least 18 years old to use Woof.

6. Your Safety Network

When you add a Safety Contact you are giving us somebody else's name and telephone number. You confirm you have their permission, and that they would expect to be contacted about you.

Woof asks them first, and they choose whether to accept. They can decline or withdraw. A Safety Contact is not obliged to do anything, and is not responsible if they do not.

Safety Contacts are independent people. Woof does not employ them, control them, supervise them or direct them. Woof cannot guarantee that a message reaches them, that they are available, that they see it, that they answer, how quickly they answer, what they decide to do, or that anything they do resolves the situation.

Choosing people who would actually come, and keeping their details current, is yours to do. Woof shows you who has accepted, because somebody who has not accepted is not somebody Woof will contact.

6a. Pet Guardians

When you choose a Pet Guardian you are giving us somebody else's name and mobile number. You confirm you have their permission to share it with Woof and for Woof to text them about your pet.

A Pet Guardian is someone you trust to help with your pet's care if you ever can't. It is not a legal arrangement — not a will, not a transfer of ownership, and not a power of attorney — and it does not bind anybody to do anything. A Guardian may decline, or step down at any time, and is not responsible if they do not act.

If you share a pet's Care Record with them, they can view it until you stop sharing or remove them. You are responsible for what you choose to record and share.

Pet Guardians are independent people. Woof does not employ, control or direct them, and cannot guarantee that a message reaches them or that they act. If you have turned on Full Support, a person at Woof may contact your pet's Guardian while handling your case; that is a human decision and not a promise that anybody will be reached.

7. Your pets, and what Woof cannot promise about them

The Woof Pet Record is a record you keep. Woof is not a veterinary service and does not give veterinary advice. Nothing in Woof is a substitute for a vet.

You are responsible for the accuracy of what you enter. If you share a Woof Pet Record, whoever you share it with can see the categories you chose for as long as you chose.

Using Woof does not mean your pets will be found, reached, fed, cared for or protected. Woof's role is to try to tell the people you chose that something may be wrong. It cannot prevent, and Woof Help LLC is not responsible for, injury, illness, distress, escape, death, a pet going without food or water, care that arrives late or not at all, veterinary or boarding costs, or any other harm to an animal.

Please make arrangements for your animals that do not depend on Woof working. That is the honest thing for us to say, and it is the thing we would tell a friend.

8. What Woof needs from you

Woof works better when a few things are true, and most of them are only in your hands. None of this is a trap — it is the same list Woof shows you in the app.

A phone that is charged and working, with a connection.
The permissions the features you turned on need, including notifications and, for location-based protection, location.
A home address and household details that are right.
Safety Contacts who are the right people, with current telephone numbers, who have accepted.
Protection switched on and configured to match your life, and checked from time to time to confirm it still does.
Your own arrangements for yourself and your animals, kept in place alongside Woof rather than replaced by it.

And the one that matters most: if you need help, ask for it directly. Call emergency services, call a neighbour, call your vet. Do not wait for Woof.

9. Woof AI

If Woof AI is available to you, it reads what is already in your own records and in documents you upload, and points at things you might want to look at.

It can be wrong. Woof AI is automated, and what it produces may be inaccurate, incomplete or out of date. It may misread a document, miss something entirely, or describe something wrongly. Check anything that matters against the original record.

It is not veterinary or medical advice, it is not a diagnosis, and it must not be treated as either. It is never a substitute for professional veterinary advice or for emergency veterinary care. If you are worried about an animal, call a vet — do not wait for Woof AI, and do not let anything it said change what you would otherwise have done.

Nothing it suggests enters a pet's record until you confirm it, and nothing it produces can start, stop or change your protection.

Woof AI may be unavailable, and some of what it does is performed by a third-party AI provider on Woof's instructions. The Privacy Policy names that provider and says exactly which information may be sent and why. Woof AI is a convenience feature and may be changed, limited or withdrawn.

10. Super Woof subscriptions

Woof is free. Super Woof (called Woof+ in app versions before 2.2) is an optional subscription:

$2.99 per month, or $29.99 per year (prices shown in the app are the authoritative ones, in your local currency).
Payment is charged to your Apple Account or Google Play account at confirmation of purchase.
It renews automatically unless you turn off auto-renew at least 24 hours before the current period ends.
Your account is charged for renewal within 24 hours before the end of the current period.
Manage or cancel in Settings → Apple Account → Subscriptions on iPhone, or Google Play → Payments & subscriptions on Android. Only Apple or Google can cancel it — Woof cannot, and deleting your Woof account does not.
Refunds are handled by Apple or Google under their policies. Woof cannot issue them.

If a subscription lapses, Super Woof features stop and the free product continues. Nothing you created is deleted because you stopped paying.

11. Referrals

You can share Woof with people you think it would help, and Woof records who invited whom. Sharing Woof does not currently earn you anything.

Woof may offer a referral program from time to time. If one is running, it will be presented in the app with its own terms, and those terms will apply to it in addition to these. No such program is running now.

12. Things you must not do

Create accounts for people who have not asked for one, or add contacts without permission.
Abuse, defraud or game the referral program.
Attempt to break, overload or reverse-engineer Woof.
Use Woof to harass, monitor or track another person. Woof is for your own safety and your own pets. Using it to keep watch over somebody else without their knowledge is a misuse of it, and we will close accounts that do.

13. Ending things

You can delete your account at any time in Settings → Privacy → Delete Account.

We may suspend or close an account that breaks these terms, is being used to harm somebody, or is defrauding the referral program. Where we reasonably can, we will tell you why.

14. Availability and changes

Woof is provided as it is. We may change or discontinue features. If a change materially reduces protection, we will tell you in the app.

If we change these terms materially, we will tell you before the change takes effect. The version of these terms is at the top of this page.

15. Warranties — what Woof does and does not promise

Please read this section and section 16. They limit what Woof Help LLC is responsible for, and they are the reason Woof can be offered at the price it is.

WOOF IS PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. To the fullest extent permitted by applicable law, Woof Help LLC disclaims all warranties, whether express, implied, statutory or otherwise, including the implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranties arising from a course of dealing or usage of trade.

Without limiting that, Woof does not warrant that:

Woof will be available, uninterrupted, timely, secure or error-free;
Woof will operate on your device, or with your carrier, network or operating system version;
any defect will be corrected;
any notification, text message, telephone call or email will be sent, delivered, delivered on time, or received;
a check-in, timer, countdown or escalation will begin, run or complete at any particular time, or at all;
your Safety Contacts will receive anything, be available, respond, respond in time, or take any action;
any authority will be contacted, respond, or act;
Full Support review will occur within any period, or produce any result;
any information Woof shows you — including location, presence, protection status, and anything Woof AI produces — is accurate, complete, current or reliable;
any outcome will follow for you, for any other person, or for any animal.

Nothing in these terms excludes or limits anything that cannot lawfully be excluded or limited. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you. Where a warranty cannot lawfully be disclaimed, it is limited in duration and scope to the minimum permitted by that law. You may have rights under consumer protection law that these terms do not affect, and nothing here is intended to affect them.

16. Limitation of liability

Damages that are excluded. To the fullest extent permitted by applicable law, Woof Help LLC and its officers, members, employees and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost data, loss of goodwill, or the cost of substitute services, arising out of or relating to Woof — whether the claim is in contract, tort (including negligence), strict liability, statute or otherwise, and even if we were told such damages were possible.

Circumstances that are excluded. To the same extent, we will not be liable for any loss or harm arising out of or relating to:

a device, battery, operating system, permission or setting;
a network, carrier, internet connection or reception;
a notification, text message, telephone call or email that was delayed, not delivered, or not received;
a check-in, timer or escalation that did not begin, run or finish as expected;
inaccurate or unavailable location or presence information;
an act or omission of a Safety Contact, a Pet Guardian, an authority, an emergency responder, or any other third party;
an act, omission, outage or failure of a third-party provider Woof depends on;
injury to, illness of, distress of, escape of, or death of an animal; an animal going without food, water or care; care that arrived late or not at all; or any veterinary, boarding or related cost;
information you entered that was inaccurate, out of date or incomplete, or a configuration you chose;
anything Woof AI produced.

The cap. For everything not excluded above — including direct damages — the total aggregate liability of Woof Help LLC for all claims relating to Woof will not exceed the greater of (a) the total amount you paid us for Woof in the twelve months immediately before the event giving rise to the claim, or (b) one hundred United States dollars (US$100). This is a single aggregate cap across all claims, not a cap per claim.

Why the cap is written this way. Woof is free, and Super Woof costs $2.99 a month. A cap tied only to what you paid would be nothing at all for somebody using free Woof, so there is a floor that applies to everybody whether they have ever paid us or not.

This section survives the ending of your account or of these terms, and applies even if a limited remedy in these terms is found to have failed its essential purpose.

Nothing in this section excludes or limits liability that cannot lawfully be excluded or limited — which, depending on where you live, may include liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else applicable law does not permit us to limit. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so some of the above may not apply to you, and in that case our liability is limited to the smallest amount permitted by law.

17. Your responsibility to us

You agree to indemnify and hold Woof Help LLC harmless from any claim, demand, loss or expense (including reasonable legal fees) brought by a third party and arising out of:

your breach of these terms;
your misuse of Woof, including using it to monitor, track or harass somebody, or the things listed in section 12;
your unlawful conduct in connection with Woof; or
your statement in section 6 or 6a that you had a Safety Contact's or a Pet Guardian's permission, where that was not true.

This is deliberately narrow. It covers things you chose to do, and it does not make you responsible for Woof failing to work.

18. Governing law and where disputes are heard

These terms, and any dispute arising out of them or out of your use of Woof, are governed by the laws of the State of New York, United States, excluding its conflict-of-law rules. Woof Help LLC is a United States company, and Woof is operated from the United States.

You and Woof Help LLC agree that any court action will be brought in the state or federal courts located in New York, and we each consent to those courts. If you live somewhere whose law gives you the right to bring a claim where you live, or to have your own state's consumer law apply, this does not take that away.

Before filing anything, please write to us at info@woofhelp.com. Most problems are faster to fix than to litigate, and we would rather hear about a failure than read about it.

There is no mandatory arbitration clause in these terms, and no class-action waiver. If either is ever added, we will tell you before it takes effect.

19. General

Severability. If any part of these terms is held unenforceable, that part is limited or removed to the minimum extent necessary and the rest stays in force.

Entire agreement. These terms, together with the Privacy Policy and any terms presented with a specific feature, are the whole agreement between you and Woof Help LLC about Woof, and replace anything said or written before.

No waiver. If we do not enforce a part of these terms, that is not a waiver of it.

Assignment. You may not transfer your rights under these terms. We may transfer ours to an affiliate, or as part of a merger, acquisition or sale of assets, provided your rights under these terms are not reduced.

Changes to these terms. We may update them. If a change is material we will tell you in the app before it takes effect, and the Version at the top of this page will change. Continuing to use Woof after that means you accept the updated terms.

Notices. We will reach you in the app, by text message at the number on your account, or by email if you have given us one. You can reach us at info@woofhelp.com.

Events outside our control. We are not responsible for a failure or delay caused by something beyond our reasonable control, including a network or power outage, a third-party provider failure, a natural event, or an act of government.

Survival. Sections 15, 16, 17, 18 and 19 survive the ending of your account or of these terms.

No third-party beneficiaries. These terms do not give rights to anybody except you and Woof Help LLC. In particular, Safety Contacts and Pet Guardians are not parties to them.