Woof Privacy Policy

Woof helps make sure somebody can look after your pets if you cannot get home or cannot check in. To do that it has to know a few things about you. This page says exactly what, why, and what happens to it.

We have written it in plain language on purpose. If anything here is unclear, write to us at info@woofhelp.com.

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The short version

• Woof holds your telephone number, your first name, one home location, your Safety Contacts, your pets and their records, and your Woof+ subscription state.
• Woof does not track you across other companies' apps or websites, does not use an advertising identifier, and contains no third-party SDKs. There is nothing to ask your permission for, so we do not ask.
• Woof records how the app is used — screens, funnels, whether a purchase completed — as behavior, never content. Analytics never receives a coordinate, an address, a name, a medication or a note.
• Your agreement to receive text messages, and the mobile information behind it, are never shared with anyone for marketing. Not with third parties, not with affiliates, not with anybody who wants to advertise to you.
• You can export your data and delete your account from inside the app.
• Deleting your Woof account does not cancel an App Store subscription. Only Apple can do that, and we tell you so where you delete.

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1. What Woof collects, and why

Your account

Your telephone number is your account. Woof signs you in with a one-time code, so there is no password and no email address. The number is also how Woof reaches you if you miss a check-in, and how your Safety Contacts are reached.

Your first name is shown to a Safety Contact when Woof texts or calls them, so they know who the message is about.

Your home

If you turn on presence features, Woof stores one home location — a coordinate and, optionally, an address you enter. Woof uses it to answer a single question: are you at home, or out.

Woof does not keep a trail of where you have been. It records that a boundary was crossed, not where you were. The address is disclosed to somebody only during a live incident, and every disclosure is logged.

Your pets

Names, breeds, photographs, vaccinations, medications, conditions, weights, documents and care notes. This is a medical record about an animal, and it is treated as sensitive.

Your protection

Check-ins, protection cycles, Away Timers, Fall Protection settings and events, and incidents. An incident includes who Woof contacted and what they answered.

Your Safety Contacts

The name and telephone number of the people you nominate. They are another person's details, held only so Woof can reach them on your behalf.

Your subscription

Whether you have Woof+, which plan, and its state — from Apple. Woof never sees your payment details; Apple handles payment.

Referrals

If you use Refer & Earn: your referral code, who was attributed to you, whether they qualified, and what has been earned or paid.

Product analytics

Which screens are used, which onboarding steps are completed, whether a purchase finished. See §4.

Operational logs

Errors and diagnostics needed to keep Woof working. Sensitive values are redacted before anything is written.

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2. What Woof never does

• No advertising identifier. Woof contains no IDFA and no advertising SDK.
• No third-party analytics or advertising SDKs, of any kind.
• No data brokers. Woof does not sell or share your data for advertising.
• No sharing your SMS consent. Your opt-in to receive text messages, and the mobile information attached to it, are never shared with third parties or affiliates for their marketing or promotional purposes.
• No cross-app or cross-site tracking. Because Woof does none of this, Apple's App Tracking Transparency prompt does not apply and Woof does not show one.
• No trail of your movements.
• No emergency-services dispatch. Woof never contacts 911 automatically. See the Terms.

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3. Who else sees your data

Woof does not sell your data to anybody, for any purpose.

Text messages, consent, and your mobile information

Woof does not share your SMS opt-in consent or your mobile information with third parties or affiliates for their marketing or promotional purposes. That covers your telephone number, the fact that you agreed to receive text messages from Woof, and the record of that agreement. Woof does not sell it, rent it or trade it, and does not disclose it to anybody who wants to advertise to you. Consent you gave to Woof stays with Woof.

This restriction is about marketing, and only about marketing. It does not stop the things in the table above that make Woof work. Twilio receives a telephone number and a message because that is how a text message is delivered. Amazon Web Services holds it because that is where Woof runs. Those companies handle your information on Woof's instructions, for Woof's purposes, under contract — and may not use it for their own marketing. A Safety Contact is texted because you nominated them and they agreed.

Nor does it prevent Woof from doing what safety or the law requires: reaching you or your Safety Network during an incident, keeping the security and anti-fraud records described below, or responding where a law obliges us to. None of those are marketing, and none of them involve handing your number to somebody who wants to sell you something.

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4. Analytics, specifically

Woof's analytics are first-party: they are recorded by Woof's own server, into Woof's own database, and are never sent to a third party.

Events describe behavior, never content. passport_record_created records that a record of some kind was added; it cannot record which medication, because the property is not permitted to exist. The list of permitted properties is enforced in code, not by convention.

Analytics never receives, in any form:

exact coordinates · addresses · telephone numbers · one-time codes · authentication or push tokens · the names of you, your contacts or your pets · medication or vaccine names · medical notes · incident notes · payment receipts · payout, tax or banking details.

You can turn product analytics off in Settings → Privacy → Analytics. The preference is enforced by Woof's server, not by the app choosing not to send — most of these events are recorded by the server itself.

Turning it off stops optional product measurement. It does not stop, and cannot stop:

• anything Woof does to keep you safe, or any safety notification;
• security records that protect your account, such as sign-in rate limiting;
• fraud checks on the referral program;
• your subscription and payment records, which we must keep for accounting;
• the operational records Woof needs to run at all.

That distinction is deliberate. A privacy control that could quietly switch off part of your protection would be a dangerous control to offer.

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5. How long Woof keeps things

Automatic deletion runs continuously, not on request.

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6. Your rights

See and export your data. Settings → Privacy → Export My Data. Woof prepares a file and tells you when it is ready; the file expires after 7 days and is then deleted.

The export contains your account, your pets and their records, your household, how you configured protection, your own check-in and Away Timer history, your subscription and your referral standing. It deliberately excludes other people: your Safety Contacts' names and numbers, anything another household member added, and the record of who Woof contacted during an incident are theirs rather than yours. It also excludes Woof's own operational records, such as security material and fraud checks. The file itself says so.

Delete your account. Settings → Privacy → Delete Account. Your account becomes unusable immediately; the erasure itself runs after a short grace period, so a mis-tap is recoverable.

What deletion removes: your account details, pets and all their records, home location, presence history, Safety Contacts, check-ins, timers, devices and push tokens, personalization, notification preferences, and your analytics.

What deletion keeps, and why:

• Incidents — a safety event involving other people who were contacted. Kept, with your identity severed.
• Subscription and referral reward records — payments that really happened, which Woof may have to account for. Kept, with your identity severed.
• The audit log — append-only, and records only opaque identifiers.

Your telephone number is released, so you can sign up again later.

Deleting your Woof account does not cancel a Woof+ subscription. Apple controls that. Cancel in Settings → Apple Account → Subscriptions before deleting, or you may continue to be charged.

Corrections. Most information is editable in the app. For anything else, write to info@woofhelp.com.

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7. Security

Sign-in is by one-time code; there is no password to leak. Session tokens are held in the iOS Keychain. Traffic is encrypted in transit. The home coordinate and access instructions are encrypted at rest. Access to production data is limited to staff who need it, and staff access to a home address is logged against the case that justified it.

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8. Children

Woof is not directed at children and is not intended for anybody under 18 years old. We do not knowingly collect information from children. If you believe a child has created an account, write to info@woofhelp.com.

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9. Where your data is processed

Woof launches in the United States and its infrastructure runs there. Woof is offered only in the United States. If that ever changes, this policy will be updated before any personal data is processed outside it.

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10. Changes

If this policy changes materially we will say so in the app before the change takes effect.

The policy above describes the Woof app. This short section describes woofhelp.com itself, which collects far less.

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What this website collects

Nothing. There is no sign-up, no form and no account on woofhelp.com. You can read every page here without telling us anything about yourself, and we do not ask.

Woof is downloaded from Apple's App Store, and what the app collects — and why — is described in the policy above.

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What this website does not do

• No cookies. The site sets none, for any purpose.
• No analytics. There is no analytics product on this website, first-party or otherwise, and no page-view tracking of any kind.
• No third-party scripts. Every asset comes from Woof's own domain. Nothing on these pages talks to another company, so nothing here can report your visit to one.
• No advertising, and no advertising identifiers.
• No tracking pixels, including on the referral page a shared link points at.

Web server request logs, which every website has, are kept by our hosting provider for a short period and used only to keep the site running and secure.