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About Woof

A pet can’t tell anyone that you didn’t come home.

That's the whole gap Woof exists to close.

Why Woof exists

Plenty of people live alone with an animal, or travel for work, or keep hours that mean nobody would immediately notice they’d gone quiet. If they can’t get home or can’t respond, their pets are waiting, and nobody knows to come.

It isn’t a rare situation and it doesn’t take a catastrophe: a hospital visit, a breakdown somewhere with no signal, a day that goes wrong in an ordinary way. Woof was built by a pet owner who recognized that gap in their own life, and it closes it in the simplest way available: by making sure somebody you already trust is told, and told early enough to matter.

The Woof mascot, a black pug in a lavender cape.

What we believe

Pets depend on their people

Everything we build starts from the same idea: someone should always know when the animals you love need looking after.

Built by pet people, for pet people

Our pets are family. Woof began with one question every owner has asked themselves: if something happened to me and I couldn’t get home, who would make sure they were okay? Everything in Woof is the answer we wanted to exist.

Protection that doesn’t depend on your phone

Your protection lives on Woof’s servers, so it keeps working even when your phone is off, out of battery, or lost, on exactly the day that matters most.

Reassuring, never scary

Woof exists to give you peace of mind, not to frighten you into paying for it. The core protection is free and stays free; Super Woof simply gives Woof more ways to look out for the ones you love.

Technology helps. People make the important calls.

Woof checks on you, reaches the people you trust, and makes sure someone knows when your pets may need help. Decisions about emergency services are always made deliberately by people, never automatically by software.

Woof is built and operated by Woof Help LLC in New York, NY, for people in the United States, Canada, the United Kingdom, Australia and Germany. Woof appeared on ABC’s Shark Tank: season 14, episode 19, 10 March 2023. You can reach a person at info@woofhelp.com. It’s a small team, and we read everything.

Woof is free on the App Store and Google Play.

The core protection costs nothing, and there’s no trial to run out. Super Woof is there if you want it later.

Free to download. Free core protection, with no trial and no expiry. iPhone and Android.

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