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About Woof

A pet can’t tell anyone that you didn’t come home.

That's the whole gap Woof exists to close.

Why Woof exists

Plenty of people live alone with an animal, or travel for work, or keep hours that mean nobody would immediately notice they’d gone quiet. If they can’t get home or can’t respond, their pets are waiting — and nobody knows to come.

It isn’t a rare situation and it doesn’t take a catastrophe: a hospital visit, a breakdown somewhere with no signal, a day that goes wrong in an ordinary way. Woof was built by a pet owner who recognized that gap in their own life, and it closes it in the simplest way available — by making sure somebody you already trust is told, and told early enough to matter.

The Woof mascot, a black pug in a lavender cape.

How it gets built

Four rules we don’t bend

Woof is a safety product, which makes it very easy to overpromise. These are the lines that keep it honest.

Woof’s software never calls emergency services

Nothing in Woof dials 911 or requests a welfare visit on its own. Woof reaches the people you chose. If a person at Woof ever decides emergency services should be involved, that is a human decision, taken deliberately and written down.

Your phone is never the source of truth

Every deadline lives on Woof’s servers, not in the app. We assume your phone is off, flat, lost or lying — because on the one day it matters, it might be.

We never sell with fear

No countdowns, no guilt, no implying that the free version leaves you exposed. If Woof ever has to make you frightened to make you subscribe, it isn’t worth subscribing to.

We don’t claim what we haven’t built

Woof has no customers yet, so there are no testimonials, ratings or numbers on this site. Everything described here is something the product actually does today.

Where Woof is right now

A safety product that oversells its readiness is the worst kind, so here is the plain version.

  • Built and workingCheck-ins and the whole protection engine, the Safety Network and everything that happens when a check-in is missed, Automatic Protection, the Pet Passport and sharing, and a web portal for when your phone is the thing that’s missing.
  • Built, not yet proven on hardwareFall Protection is written and tested, but no Apple Watch has sent Woof a real fall event yet. We’d rather say that than let you assume otherwise.
  • In progressGetting Woof onto the App Store, and the carrier verification that lets Woof text real phones.
  • Not startedAndroid. There is no Android app and none is in development.

Woof is built and operated by Woof Help LLC in New York, NY, for people in the United States. You can reach a person at info@woofhelp.com — it’s a small team, and we read everything.

Woof is free on the App Store.

The core protection costs nothing, and there’s no trial to run out. Woof+ is there if you want it later.

Free to download. Free core protection, with no trial and no expiry. iPhone, iOS 15.6 or later.