Features
This list describes the product as it is built today. Anything still in development isn’t on it.
Protect · The foundation
Why Woof exists, and the layer everything else stands on. You choose one strategy and Woof runs exactly that. Automatic Protection’s two halves are independent switches, so you can run either, or both.
The blunt old name for a simple idea: a timer that tells your people if you stop answering it. You answer on a schedule you choose. One tap from the notification resets it. Pause it when you’re with your pets. Checking in always starts a fresh interval.
Crossing your home boundary starts a timer with a real deadline held on Woof’s servers, not a countdown on your phone. Come home and it ends by itself.
If you have been home unusually long, Woof asks whether you’re all right. A long day indoors is weak evidence, so it asks rather than escalating. Only an unanswered question goes further.
Coming soon. When it arrives: your Apple Watch detects a hard fall, and if you don’t respond, Woof checks on you straight away. Apple’s watch does the detecting; Woof does the following up.
Protect · Safety Network
An alarm nobody hears is not protection. Woof’s job is to get a real person to your door, so the network comes before the countdown.
Know · Woof Pet Record
The Woof Pet Record is free, and it is a real medical record rather than a notes field, because the moment somebody needs your dog’s medication schedule is the moment you can’t tell them. Free Woof keeps one; Super Woof keeps up to 10, one for every pet in your household.
Know · Sharing and recovery
A weekend away, and the afternoon a gate was left open. Both need the same thing: the right details, in somebody else’s hands, without giving away where you live.
Report your pet missing and Woof builds a page you can send anyone: the photo and description you approve, at its own address, with a QR code. People who see them can report a sighting or reach you through the page; your number is never on it. Woof has no tracker and no GPS.
A private link for your sitter with exactly the sections you tick, live from the Pet Record, plus a checklist they mark as they go and check-ins with a note and a photo. No account. Revoke it whenever you like. How to get into your home reaches no section.
Know · Woof AI
Woof AI looks at what’s actually on file for your pets and tells you what it noticed, like an expiring rabies certificate or an allergy a sitter should hear about. It’s not a veterinarian, nothing it suggests touches a record without your confirmation, and it has no say in your protection.
Connect · Woof Chat
Posts, replies and reactions in communities for your breed, your city and your interests: one synchronized conversation in the app and on the web, free with Woof, with deliberate walls between community and safety.
Privacy
Woof keeps one location, where home is, and records only that you crossed your own boundary. There is no trail of where you went to keep, sell or lose.
Woof never asks for tracking permission, because it has nothing to track you with.
No analytics SDK, no session recorder. On Android, notifications are delivered through Google’s Firebase Cloud Messaging, and that is all Firebase does in Woof. Product measurement is first-party and you can turn it off.
Referral codes are typed in, not tracked. For ads, Woof counts installs only through what the App Store and Google Play themselves report, with no advertising identifier and no fingerprinting.
Woof AI can organize records and surface suggestions. Escalation stays deterministic timers and a fixed ladder: no model decides you’re in trouble, weakens protection, or contacts anyone on its own.
The Dead Man’s Switch, your Safety Network and the complete Woof Pet Record cost nothing, with no trial to run out. Super Woof is there if you want it later.
Free to download. Free core protection, with no trial and no expiry. iPhone and Android.
