What Woof tells you
“Someone reported seeing your pet.” Every report is attributed to the stranger who sent it, with their note and photo, and you judge it.
Lost Pet Mode · Arriving with Woof 2.1
Help more people look for your missing pet.
Woof doesn’t find your pet. It finds the people who might — by putting an accurate, current description in front of anyone near where they went missing, and giving them a way to answer that costs them nothing.
Lost Pet Mode arrives with Woof 2.1, which is with Apple for review. Everything below is built and describes exactly how it works. Woof on the App Store today has your Woof Pet Record — the microchip number, description and photos a recovery page is made from.
How it works
Four taps, then a page you can send anyone
- 1
Report them missing
From your pet in Woof. You say roughly where and when they were last seen, and choose what the page shows.
- 2
Woof builds the recovery page
A public page at its own private web address, with the photo and description you approved. It works in any browser — nobody needs Woof, or an account, to open it.
- 3
Share it, or show the QR code
Send the link to neighbours and local groups, or let someone scan the QR code. One page stays current, so nobody is looking at a description you have since corrected.
- 4
People who see something can answer
Anyone can report a sighting, with a note and a photo, or contact you through the page. You see everything in Woof when you open it.
You decide what a stranger sees
A missing-pet page is a disclosure you are choosing to make, so every field that narrows down where you live starts switched off.
| On the page | How it starts |
|---|---|
| Photo | On by default. A missing-pet page without a photograph cannot do its job. |
| Breed and description | On by default. This is what somebody matches against. |
| Age | Off by default, and shown as words — “about 3 years old”, never a birth date. |
| Where they went missing | An area. A precise map pin is off by default. |
| A way to contact you | On by default, through the page. Your number is never on it. |
Never on the page, in any setting
- Your phone number or email address
- Your home address or where you live
- Your Safety Network
- Any sighting anyone has sent you
Recovery pages are also served noindex, so they never turn up in a search for your name or your pet’s.
A sighting is somebody’s account, and Woof says so
Woof did not see your pet. It cannot confirm that the person who wrote to you saw the right animal, or that the place they named is right.
What Woof will not say
It never states a sighting as fact. Repeating a stranger’s claim as Woof’s own, to somebody having the worst week of their year, is not something this app does.
Photos people send are stripped of their hidden location data before Woof stores them — a finder photographs your dog where they are standing, and they did not offer you that.
When they come home, the page becomes the good news
Mark your pet safe and the page changes rather than disappearing. A poster taped to a lamp-post on Tuesday must not lead to a dead link on Thursday — it should say the dog is home. New sightings stop, the contact form goes, and you keep the case and everything people sent you.
And if it ever happens again, they get a new page. The old one stays exactly as it is.
What Lost Pet Mode is not
- It is not a tracker. Woof has no tag, no collar and no GPS. It does not know where your pet is, and neither does anything it sells.
- It does not notify shelters or vets for you. Calling them is still yours to do, and it is the highest-value hour of the search — the guide walks through who to ring.
- It does not put your pet on a map for strangers to follow. There is no crowd map and no live feed.
- It is not a Safety Network alert. A missing pet never reaches the people who would be contacted if you stopped answering. Those are different emergencies and conflating them would teach people to ignore both.
- It cannot promise you a recovery. Nothing can. It makes the search reach further and answer faster.
Lost Pet Mode is free, like the rest of Woof’s safety core
It isn’t a Super Woof feature. The best time to fill in your Woof Pet Record — the photos, the microchip number, the description — is now, while nothing is wrong.
Free to download. Free core protection, with no trial and no expiry. iPhone.