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The premium version of Woof

Super Woof

Protect your whole pack.

Woof is free, and it is the whole product for one pet: Check-in Protection, your Safety Network, the complete Woof Pet Record. Super Woof is Woof for up to 10 of them, with more ways to look out for you: protection you can turn on to start by itself when you leave home, Ask Woof, the assistant that knows your pets, twice the Safety Network, human follow-up if you want it, and every cape.

The Super Woof guardian: a golden pug in a purple cape, lit with blue energy.

$2.99 a month · $29.99 a year

Core protection is free forever. Super Woof is an optional upgrade, made inside the app and billed by the App Store or Google Play. Where available, eligible new subscribers start with 3 days free. The App Store and Google Play decide who qualifies. Prices shown are for the United States; the store shows yours in your own currency before you confirm.

Woof, free

Real protection for one pet, on the schedule you set.

Check-in Protection you answer with one tap. A Safety Network of three, contacted in your order. The complete Woof Pet Record, with Woof AI reading your vet paperwork and writing a Care Guide, Lost Pet Mode, and sharing it with a sitter or a vet. A whole product, and if you never subscribe, it protects you anyway.

Super Woof

The same Woof, for up to 10 pets, with more ways to look out for you.

Every animal in your household, each with their own Woof Pet Record. Protection you can turn on to start by itself when you leave home. Ask Woof, an assistant that answers from your pets’ own records. Six people on your side instead of three, and a person at Woof behind all of it if you choose.

The automated escalation of reaching you, then your Safety Network, is identical on every plan, and it is free. Super Woof multiplies the ways protection can begin and who is there once it has.

Super Woof · Pets protected

Protect your whole pack

Free Woof protects one pet. Super Woof lets you protect and manage up to 10: every animal in your household, in one Woof account, each with their own record and their own protection. If you have more than one pet, this is the part of Woof that was built for you.

Woof · one pet

Everything, for them

The complete Woof Pet Record, Lost Pet Mode, sharing with a sitter or a vet, and every safety feature Woof has. Nothing about your pet is held back because you haven’t subscribed.

Super Woof · up to 10 pets

Everything, for all of them

A Woof Pet Record for each pet. Lost Pet Mode for each of them. A Caregiver Pass that covers the ones a sitter is taking. One household, one account, and the whole pack accounted for on the day somebody else has to step in.

Nothing is ever deleted. If Super Woof ends, your first pet stays fully active and the others are kept exactly as they are, stored and unlocked again the moment Super Woof comes back.

Super Woof · Automatic Protection

Protection that starts because you left

Free Woof relies on you remembering to check in. Automatic Protection is something you turn on: once you’ve set your home and allowed location, Woof can notice when you leave home and start a timer by itself. No timer to remember on the way out the door.

  • The Away TimerYou leave, and a timer starts with a real deadline held on Woof’s servers, not a countdown living on the phone you might have dropped. Come back and it ends by itself.
  • The Home TimerFor the opposite worry. If you’ve been home unusually long, Woof asks whether you’re all right. It asks, it doesn’t assume, because a long day indoors is usually just a long day indoors.
  • And no trail. Woof learns one thing, where home is, and records crossings of your own boundary, never where you went. There is no route history to keep, sell or lose.
Setting up Automatic Protection: Super Woof active, your home and location on this phone, and an Away Timer of 6 to 24 hours, with 18 suggested.
Ask Woof answering “What does a sitter need to know about Biscuit?” from his own record: avoid chicken, his feeding routine, and his vet.

Super Woof · Ask Woof

An assistant that actually knows your pets

Ask Woof answers from what’s on file for your pets, and only that, so its answers are about your animals rather than animals in general.

  • It answers questions about your pets’ records and how you’re protected right now, in plain language.
  • It starts from what Woof already knows. Vaccinations, medication, allergies, the vet and your own protection setup, so you never have to explain your pet from scratch.
  • And Woof AI’s record tools reach your whole pack. Reading vet paperwork into the Woof Pet Record, noticing what’s coming due, and a Care Guide for each pet are free in Woof for your pet; with Super Woof they work for every pet you protect. You confirm every entry; nothing reaches a record on its own.

It’s not a veterinarian: it doesn’t diagnose, prescribe, or replace yours. And it has no say in your protection, which stays deterministic timers and your own plan. Meet Woof AI

Super Woof · Safety Network

Six people on your side, not three

Your Safety Network is contacted one at a time, in your order, until somebody can help. More accepted contacts means the ladder has further to go before it runs out of people. That’s the whole point of it.

Woof · up to three

A real plan

Three people who said yes in advance, which for most households is genuinely enough. This is not a crippled tier.

Super Woof · up to six

A plan with depth

The neighbor travels. Your sister’s phone dies. August happens. Six accepted contacts means the night it matters doesn’t depend on the first three people all being reachable at once.

Super Woof · Full Support · you choose to turn it on

Human help, when it matters

Everything automated, from reaching you to contacting your Safety Network and guiding whoever helps, is identical on every plan. Full Support adds what no automation can. If the whole ladder comes up empty, a person at Woof reviews the unresolved case and decides the appropriate next step, including, when it’s warranted under Woof’s procedures, contacting an appropriate authority to request a wellness check.

Two things never change. It is always a deliberate decision by a person, because Woof software never automatically calls 911, contacts emergency services, or requests a wellness check. And it is opt-in: Super Woof members choose Full Support, and can keep Limited Support if they prefer.

See the whole escalation, step by step

Super Woof · Personalization

Every cape. Every scene.

Woof’s mascot lives on your home screen, and Super Woof opens the whole wardrobe: every cape and every scene, so the app that watches over your household looks like it belongs to yours.

Entirely cosmetic, entirely yours. The serious machinery underneath doesn’t change costume.

The Woof mascot: a black pug in a purple superhero cape.

Coming soon

Fall Protection

Next for Super Woof: if your Apple Watch detects a hard fall, Woof will check on you straight away instead of waiting for your next check-in. Apple’s watch does the detecting; Woof does the following up, and it will join a Super Woof subscription when it arrives.

What Super Woof unlocks

$2.99 a month, or $29.99 a year

One subscription for everything below, on top of a free product that already protects you.

Up to 10 pets

Your whole pack in one Woof account, each with their own Woof Pet Record and their own protection. Free Woof protects one.

Automatic Protection

Turn it on, set your home and allow location, and the Away Timer starts when you leave while the Home Timer asks after an unusually long stretch in.

Six Safety Contacts

Twice the Safety Network, so the ladder never runs out of people early.

Ask Woof

The Woof AI assistant: answers about your pets’ own records and your protection setup, in plain language.

Caregiver Pass

One private link that gives a sitter the pets, the routine and a checklist, with no account needed on their side.

Full Support

Opt-in human follow-up if your Safety Network can’t resolve it. A person’s deliberate decision, never software’s.

Every cape and scene

The full wardrobe for the mascot on your home screen.

And everything free Woof has

Check-in Protection, the full escalation ladder, the complete Woof Pet Record with Woof AI document reading and a Care Guide, Lost Pet Mode and sharing, for every one of your pets. Free forever, subscription or not.

Super Woof Family

One plan for your whole household

$4.99 a month or $49.99 a year in the US. One member owns the subscription, and up to 5 adults in their Woof Household get Super Woof, each with their own Automatic Protection, Safety Network and Full Support choice. The people they invite don’t pay, and the pets and their records are shared.

Start with free Woof.

Download it, set up your check-in and your Safety Network, and see whether you want Super Woof once Woof is part of your week. Core protection stays free either way, with no ads, and nothing about you is ever sold.

Free to download. Core protection free forever; Super Woof is optional, inside the app. iPhone and Android.

Or see exactly how protection works →

Protect my pet · Free